---
title: "Value Mapping: Building understanding, communicating the benefits of what you do"
url: "https://openstrategypartners.com/blog/value-mapping-building-understanding-communicating-the-benefits-of-what-you-do/"
description: At DrupalCamp London, jam talks about how to build and use the OSP Value Map in his keynote address.
date: 2022-06-24
modified: 2022-07-27
lastUpdated: 2022-07-27
---

# Value Mapping: Building understanding, communicating the benefits of what you do

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 14. March 2020 - Jeffrey A. McGuire

 Value Mapping: Building understanding, communicating the benefits of what you do
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**[DrupalCamp London](https://drupalcamp.london/) CxO Day Keynote | 14 March 2020**

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  In this keynote address, Jeffrey A. McGuire talks about how to build and use the OSP Value Map.

Creating a Value Map can clarify and enhance everyone in your organization’s understanding of what your product is, what it does, and build consensus around what value it delivers.

[Watch the presentation](https://www.youtube.com/watch?v=iit4E7xbx1E)

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