--- title: "OSP workshop: Values, Voice, and Tone for B2B tech marketing" url: "https://openstrategypartners.com/blog/new-workshop-announcement-values-voice-and-tone/" description: Master how to communicate about your B2B tech with clarity consistency, and authenticity across all your channels and audiences. image: "https://openstrategypartners.com/_assets/processed/VMSXzCQXVjlyS5GKZGxlNsLXePHXUGi_RfnF2gYI8FY/q:85/w:1366/h:766/fn:Y3NtX2hvcm5jb2xvZ25lX1JldHJvX2FkX2Rlc2lnbl9WYWx1ZXNfVm9pY2VfYW5kX1RvbmVfV29ya3Nob3BfLS1hcl82YTUyOGY4Ny0yNWQxLTQ3OTEtYWQ3OC0wYjg0OTcxMWMzYjFfM19mYzU2NGIwNWI0:t/cb:1fddb910ca71e8825a3aa4b98f08d9a4e2daef17/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL2hvcm5jb2xvZ25lX1JldHJvX2FkX2Rlc2lnbl9WYWx1ZXNfVm9pY2VfYW5kX1RvbmVfV29ya3Nob3BfLS1hcl82YTUyOGY4Ny0yNWQxLTQ3OTEtYWQ3OC0wYjg0OTcxMWMzYjFfMy5wbmc" date: 2024-10-29 modified: 2024-10-29 lastUpdated: 2025-05-03 --- # OSP workshop: Values, Voice, and Tone for B2B tech marketing 1. [Home](https://openstrategypartners.com/) 2. [Tools + Resources](https://openstrategypartners.com/resources/) 3. [The OSP Blog](https://openstrategypartners.com/blog/) 4. New workshop announcement: Values, Voice, and Tone [Authentic Communication](https://openstrategypartners.com/blog/blog-data/tag/authentic-communication/) [Open Strategy](https://openstrategypartners.com/blog/blog-data/tag/open-strategy/) [Tools & Templates](https://openstrategypartners.com/blog/blog-data/tag/tools-templates/) 28. October 2024 - Team OSP New OSP workshop: “Values, Voice, and Tone for Consistent Messaging” ==================================================================== *Good news, challenges, and opportunities for communicating effectively.* Learn more about our [Values, Voice, and Tone Workshop](https://openstrategypartners.com/workshops/values-voice-and-tone/). Good news --------- **You can build trust with potential clients and foster stronger brand loyalty.** Our experience at OSP shows that a consistent and humanized tone of voice can enhance social presence, foster engagement, and lead consumers to feel more connected to your brand. And Forbes agrees! > **Brand voice and customer perception:** “Voice and tone reflect your brand’s personality, so naturally, these impact how your entire brand is identified. They both serve the mutual purpose of demonstrating the core values and goals that your brand and founders are striving toward transparently.” > > **Building relationships through tone:** “It is the chance for business leaders to express their brands’ unique persona and seamlessly build up relationships with the audience. When it comes to presenting your brand, choosing which brand voice and tone to use is crucial.” > > — Forbes, [The Importance of Brand Voice and Tone](https://www.forbes.com/councils/forbesagencycouncil/2020/12/07/the-importance-of-brand-voice-and-tone/) The challenge ------------- **A lack of clear communication guidelines can lead to missed opportunities and confusion.** Different departments—like marketing, sales, and product—will communicate inconsistently, ending up “talking past each other,” and your content will become disjointed. The opportunity --------------- **Our Values, Voice, and Tone Workshop helps organizations define a clear, consistent approach to messaging** that reflects your core values and speaks directly to your audiences—no matter who writes the content. To display third-party videos, we need your consent. For more information, please see our [ privacy policy. ](https://openstrategypartners.com/privacy-statement/) Allow once Always allow Our new workshop: Values, Voice, and Tone for Consistent Messaging ------------------------------------------------------------------ Learn to create a unique, cohesive style for your organization and streamline your communication with OSP’s Values, Voice, and Tone methodology. ### In this workshop, you will: - **Define your brand’s voice** through collaborative, guided exercises. - **Align your internal teams** with a unified tone of voice and guidelines. - **Enable different contributors** to produce content that reflects your brand’s character. - **Translate your values into impactful word choices** for marketing, sales, and customer engagement. Workshops are available online and offline. Contact us for a customized agenda that meets your team’s needs. Who should attend ----------------- **Marketing teams, product teams, leaders, and anyone involved in shaping your brand’s communication strategy.** Perfect for aligning everyone with a consistent, powerful message. Ready to transform your team’s messaging? ----------------------------------------- Learn more about our [Values, Voice, and Tone Workshop](https://openstrategypartners.com/workshops/values-voice-and-tone/). [Book a workshop!](https://openstrategypartners.com/contact/) Recent OSP blog posts --------------------- [ ![](https://openstrategypartners.com/_assets/processed/jWp27ZI2wD_mwfljLxMhyqJK4xFXqUV3JZ06Di43XMk/q:85/c:1452.48:816:fp:0.5:0.5/rt:force/w:244/h:137/fn:Y3NtX29zcGVhc18xMjc4N19FbGVnYW50XzNEX3RyZWVfZGlhZ3JhbV9zaG93aW5nX3Byb2dyZXNzaW9uX2Zyb21fZmUzZmQ1YWYtODFlNS00ZmY1LWE1NGItZmEzMTY1NDgxZmI1XzBfZWRlZjdhOWQ5Nw:t/cb:d84e4fa7081232c5a1db7691a4a65dde67d355ff/bG9jYWw6L2ZpbGVhZG1pbi91c2VyX3VwbG9hZC9vc3BlYXNfMTI3ODdfRWxlZ2FudF8zRF90cmVlX2RpYWdyYW1fc2hvd2luZ19wcm9ncmVzc2lvbl9mcm9tX2ZlM2ZkNWFmLTgxZTUtNGZmNS1hNTRiLWZhMzE2NTQ4MWZiNV8wLnBuZw) Authentic Communication Open Strategy Tools & Templates 04.12.2025 ### From complexity to clarity: Building fact-based product marketing with DIKW Learn how to build fact-based B2B tech marketing using the DIKW framework. Transform complex features into clear messaging that technical audiences trust. More ](https://openstrategypartners.com/blog/from-complexity-to-clarity-building-fact-based-product-marketing-with-dikw/) [ ![Sketch of a group of people working at a whiteboard](https://openstrategypartners.com/_assets/processed/HvxSa-QUaCYiUVSgh-7srlXe3XQ1vOmo8u9d8wsiBLw/q:85/c:1452.48:816:fp:0.5:0.5/rt:force/w:244/h:137/fn:Y3NtX29zcGVhc18xMjc4N19SYWNpYWxseV9kaXZlcnNlX2J1c2luZXNzX3RlYW1fb2ZfNF9wZW9wbGVfYW5hbHlfYThiNzkzMTAtMzE1Zi00NTY3LWI1N2MtMWQ5ZWYxNjNjZDgzXzBfYTQ4NGM5OTIyYw:t/cb:3772287f4b10efa733fe6e079bc4709bb0a8d145/bG9jYWw6L2ZpbGVhZG1pbi91c2VyX3VwbG9hZC9vc3BlYXNfMTI3ODdfUmFjaWFsbHlfZGl2ZXJzZV9idXNpbmVzc190ZWFtX29mXzRfcGVvcGxlX2FuYWx5X2E4Yjc5MzEwLTMxNWYtNDU2Ny1iNTdjLTFkOWVmMTYzY2Q4M18wLnBuZw) Authentic Communication Open Strategy Tools & Templates 23.11.2025 ### The Customer Value Map: A technical approach to the art of value proposition design Customer value maps help frame product benefits. OSP’s Value Map brings structure, truth, and clarity for B2B teams who need aligned, reusable messaging. More ](https://openstrategypartners.com/blog/the-customer-value-map-a-technical-approach-to-the-art-of-value-proposition-design/) [ ![](https://openstrategypartners.com/_assets/processed/fvNypRYCImeeIqD16hTIH9vEy1N6haWWpp5Uf5CeHtg/q:85/c:1452.48:816:fp:0.5:0.5/rt:force/w:244/h:137/fn:Y3NtX29zcGVhc18xMjc4N19Qcm9mZXNzaW9uYWxfYnVzaW5lc3NfaWxsdXN0cmF0aW9uX3Nob3dpbmdfZXZvbHVfMjFjZGViNjctMzEwNC00NThkLTk0ZmUtZTAzYjQ3YmFjOTUyXzJfYTFiNDdiM2ZmOA:t/cb:649880be830873b9730f25a0217f90fd16ee4c09/bG9jYWw6L2ZpbGVhZG1pbi91c2VyX3VwbG9hZC9vc3BlYXNfMTI3ODdfUHJvZmVzc2lvbmFsX2J1c2luZXNzX2lsbHVzdHJhdGlvbl9zaG93aW5nX2V2b2x1XzIxY2RlYjY3LTMxMDQtNDU4ZC05NGZlLWUwM2I0N2JhYzk1Ml8yLnBuZw) Open Strategy Tools & Templates 08.09.2025 ### The Value Proposition Canvas: Strategic alternatives, templates, and real-world B2B examples Explore strategic alternatives to the Value Proposition Canvas with examples, templates, and OSP’s proven framework for B2B value proposition clarity. More ](https://openstrategypartners.com/blog/the-value-proposition-canvas-strategic-alternatives-templates-and-real-world-b2b-examples/)