---
title: Marketing your project to increase adoption and grow community
url: "https://openstrategypartners.com/blog/marketing-your-project-to-increase-adoption-and-grow-community/"
description: At FOSS Backstage, jam and Tracy provide practical takeaways to help you reach the right audience and open up productive lines of communication with your project’s users and community members.
date: 2022-06-24
modified: 2022-07-27
lastUpdated: 2022-07-27
---

# Marketing your project to increase adoption and grow community

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4. Marketing your project to increase adoption and grow community

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 14. June 2018 - Jeffrey A. McGuire

 Marketing your project to increase adoption and grow community
==============================================================

[Foss Backstage](https://foss-backstage.de/) | 14 June 2018

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 Allow once  Always allow

  In this session jam and Tracy provide practical takeaways to help you reach the right audience and open up productive lines of communication with your project’s users and community members.

Through the lens of technical communication, jam and Tracy look at marketing from an open source perspective and consider how you can apply well established techniques to help your project and community thrive. They present a practical checklist of how you can improve the marketing and communication of your open source project to increase adoption and grow your user community.

[Watch the presentation](https://www.youtube.com/watch?v=mmJ6h_lCec0)

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