---
title: "Focusing on a Market for Joomla! ... but which one(s)?"
url: "https://openstrategypartners.com/blog/focusing-on-a-market-for-joomla-but-which-ones/"
description: In this talk, jam explores practical approaches that address the intersection of open source community and delivering business value.
date: 2022-06-24
modified: 2022-07-27
lastUpdated: 2022-07-27
---

# Focusing on a Market for Joomla! ... but which one(s)?

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 11. May 2018 - Jeffrey A. McGuire

 Focusing on a market for Joomla! … but which one(s)?
====================================================

[J and Beyond](https://jandbeyond.org/) | 11 May 2018

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 Allow once  Always allow

  Joomla! is many things to many people. How do you go about finding, creating, and focusing marketing it towards a particular target? The Joomla! project’s decentralised nature can make decisions about project direction lengthy and arduous. And it may appear that other open source CMSs have an easier time with these issues.

In this talk, jam explores practical approaches from other projects that address the intersection of open source community and delivering business value with a platform that offers a broad range of functionality, supported by a large community of diverse contributors.

[Watch the presentation](https://www.youtube.com/watch?v=YZIRX_qo_Wc&)

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